Growth, Marketing & Sales Insights
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Growth favors the bold: AI as force multiplier
August 6, 2026 - Seven myths hamper growth in the new world of AI-driven growth. Overcoming them requires leaders to focus on redesigning how commercial decisions are made.
18 future business arenas could generate $29 trillion to $48 trillion in revenue by 2040.
Discover how five companies beat the market
The new growth mandate: A conversation with LinkedIn CMO Jessica Jensen
September 24, 2026 - At Cannes Lions 2026, LinkedIn CMO Jessica Jensen and GSI senior partner Dianne Esber discussed what it takes to turn AI from experimentation into a catalyst for growth.
The CMO as impact driver: A conversation with Genentech CMO Zoë Lazarre
September 17, 2026 - Genentech’s chief marketing officer discusses AI, the future of marketing, patient trust, and why growth depends as much on culture as technology.
AI transformations: Views from AMD, Dell, Liquid AI, and Mercedes-Benz
July 30, 2026 - Executives from AMD, Dell, Liquid AI, and Mercedes-Benz discuss how to structure processes with AI in mind and why enterprise-wide transformation is about people.
From campaigns to continuous growth: AI capabilities shaping marketing
June 22, 2026 - Capabilities built around insights, creativity, personalization, agentic commerce, and orchestration form the five core pillars of the future of marketing.
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Global insights on consumer sentiment
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How B2B decision makers are driving growth
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Convenience or discovery: Which mission will your store serve?
September 28, 2026 - As AI reshapes how consumers browse, shop, and buy, retailers must choose a mission for every location—and commit to it.
Winning hearts in an age of infinite travel choices
September 22, 2026 - Travelers’ discovery and booking journeys have been reshaped. How can travel players show up at every turn on the path from search to stay.
Consumers don’t trust AI advice. They turn to it anyway.
August 27, 2026 - Consumer behavior is more dynamic and unpredictable than ever. Our latest research highlights four converging trends redefining trust.
Pacsun’s Gen Z playbook: Listen, learn, and let go
August 27, 2026 - Brieane Olson, CEO of the US-based clothing retailer, says the secret to the company’s success is community cocreation.
An update on US consumer sentiment: Holiday budgeting begins
August 27, 2026 - Despite being wary about the economy, consumers plan to spend the same or more on holiday shopping as they did last year.
How premium leisure travel is rewriting airline economics
August 13, 2026 - Business class isn’t just for corporate travelers anymore. Affluent vacationers are splurging on premium cabins and driving profits.
How AI-led commercial transformation can power industrial growth
August 11, 2026 - Industrial companies are entering the most consequential commercial reset in decades—and many are less prepared than they believe.
Why AI will elevate instead of replace commercial teams
July 28, 2026 - Covestro’s chief commercial officer Monique Buch thinks of AI as a business strategy not just a technology upgrade.
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